What is a UGC Creator, why your business needs one and how to become one

Ash Murphy
July 1, 2024
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User-Generated Content (UGC) creation is quickly becoming a great opportunity for aspiring creators to showcase their talents, gain exposure, and even earn a living. UGC creators are people who produce content, such as videos, blog posts, or social media posts, that is generated by users and not by the brand itself.

Why your business needs a UGC Creator in 2024

Collaborating with a UGC creator can bring numerous benefits to your business. Firstly, it allows you to tap into their own natural interest in your product or industry. For many UGC Creators, it is an area where they feel most at home talking about.

Secondly, UGC creators often have a deep understanding of social media platforms and trends. They know how to create content that resonates with their audience, driving higher engagement and potentially leading to increased conversions for your brand.

Finally, working with UGC creators is a cost-effective way to create authentic content. Instead of investing in expensive photo shoots or video productions, you can leverage the creativity and expertise of these creators to produce high-quality content that connects with your target audience.

@midlifeugc What is UGC? I get asked this all the time! I’ve been making UGC for 6 weeks now and would love to help others start too! If you have any questions - DM #ugc #ugccommunity #contentcreator #ugcnewzealand #ugcover40 #ugcaustralia #tiktokugc #ugccreator #ugctipsandtricks ♬ original sound - You, Me & UGC

How to become a UGC Creator

If you're an aspiring creator looking to become a UGC creator, here are some steps you can take:

1. Find your niche: Identify the topics or themes that you are passionate about and have expertise in. This will help you carve out a unique space for yourself in the crowded digital landscape.

2. Build your presence: Establish your presence on relevant social media platforms by consistently creating and sharing valuable content. Engage with your audience and foster meaningful connections. Displaying example UGC videos while tagging in brands can be a very effective strategy to help you be discovered.

3. Collaborate: Seek opportunities to collaborate with brands or other creators in your niche. This can help you expand your reach and build credibility as a UGC creator.

4. Monetise your content: As your following grows, explore different avenues for monetising your content. This could include sponsored posts, brand partnerships, or even creating your own products or courses.


UGC creators are playing an increasingly important role in shaping the digital landscape. By leveraging their creativity and authenticity, businesses can enhance their brand visibility and connect with their target customers in a more meaningful way. For aspiring creators, becoming a UGC creator offers an exciting opportunity to turn your passion for content creation into a profession. With digital marketing and social media taking over, brands are now relying on UGC creators more than ever for real and relatable content that connects with their audience.

New Zealand's vibrant market offers special chances for those who want to become UGC creators. Whether you’re capturing the beauty of the landscapes or showcasing local products, there is a growing demand for interesting and genuine content.

In this guide, we will explore the concept of a UGC creator, why brands need them, and how you can become one. By understanding the unique dynamics of New Zealand's market, you can position yourself as a successful UGC creator, crafting content that not only engages but also drives brand authenticity.

Understanding UGC Creators and Their Role in Authentic Content Generation

User-generated content (UGC) plays a crucial role in today's digital marketing landscape, offering brands a unique way to create interesting and genuine content. Essentially, a UGC creator is someone who creates organic content for brands, which is then usually shared on social media platforms.

Defining a UGC Creator

A UGC creator focuses on creating content that resonates with consumers by using real-life experiences and perspectives. Unlike influencers who depend on their established following to promote brands, UGC creators focus solely on creating relatable and authentic content that brands can share on their own channels.

Key characteristics of a UGC creator include:

  • Authenticity: Highlighting real-life experiences.
  • Relatability: Connecting with the audience through genuine content.
  • Creativity: Using unique approaches to showcase products or services

Examples Showcasing the Power of UGC

Instagram and TikTok are great examples of platforms where UGC thrives. User-generated content often includes testimonials, product reviews, how-to guides, unboxing videos, and demonstrations. Here are some notable examples:

Instagram Stories and Posts:

  • Brands like Kiehl's encourage customers to share their skincare routines using specific hashtags. These user-generated posts not only provide authentic reviews but also enhance brand engagement by making customers feel part of the community.

TikTok Videos:

  • The short-form video format of TikTok is perfect for UGC. For instance, Fishwife, a tinned fish brand, has gained popularity through customer-made videos showcasing creative ways to enjoy their products. These videos often go viral due to their authenticity and relatability.

Driving Brand Authenticity and Engagement

Brands use UGC for several reasons:

  • Trust Building: Consumers tend to trust organic content created by fellow consumers more than traditional advertisements.
  • Higher Engagement Rates: Authentic content often leads to higher engagement rates as it resonates more with the audience.
  • Cost-Effectiveness: Producing user-generated content is generally more cost-effective compared to traditional marketing campaigns.

Consider these statistics:

"86% of consumers believe that authenticity is key when deciding what brands they like and support." — Stackla
"80% of people say they are more likely to trust a brand if it uses user-generated content." — Nielsen

By integrating UGC into their marketing strategies, brands can create a more authentic connection with their audience, ultimately driving loyalty and sales.

Exploring the role of UGC creators reveals how they significantly contribute to the success of modern digital marketing campaigns. Their ability to produce genuine, relatable content makes them invaluable assets for any brand looking to foster deeper connections with its audience.

Benefits of Leveraging UGC Creators for Brands in New Zealand

Brands targeting the New Zealand market can reap numerous benefits by collaborating with UGC creators. These creators specialise in generating authentic, relatable content that resonates deeply with local audiences. Here are some of the unique advantages:

1. Extended Reach Among Local Communities

UGC creators have a profound understanding of their local communities. This allows them to create content that appeals directly to these audiences, extending a brand's reach beyond its existing customer base. By leveraging the power of user-generated content, brands can tap into diverse local demographics without the need for extensive market research.

2. Fostering Genuine Connections Through Relatable Visuals

Authenticity is key in today's digital marketing landscape. UGC creators produce engaging videos and beautiful pictures that reflect real-life experiences and emotions. This authenticity helps brands build genuine connections with their audience, fostering trust and loyalty.

"86% of consumers trust brands that use user-generated content over traditional advertising."

3. Cost-Effective Content Production

While hiring professional photographers or videographers is a great option for brands, it can be expensive when doing so multiple times or if you are small fledging business owner. UGC creators offer a cost-effective alternative, providing high-quality content at a fraction of the price. This not only saves costs but also ensures that the content feels more relatable and less commercialised.

4. Diverse Content Types

UGC creators excel in producing various types of content, including:

  • Testimonials
  • How-to Guides
  • Unboxing Videos
  • Product Reviews
  • Demonstrations

This diversity allows brands to showcase their products from multiple angles, addressing different consumer needs and preferences.

5. Enhanced Engagement Rates

Content created by UGC creators tends to generate higher engagement rates compared to traditional ads. The authentic nature of user-generated content encourages viewers to like, share, and comment, boosting overall brand visibility on platforms like Instagram and TikTok.

6. Strengthening Brand-Creator Relationships

Collaborating with UGC creators can lead to long-term brand-creator relationships. These partnerships are mutually beneficial; brands receive authentic content while creators gain exposure and potential financial incentives. A strong brand-creator relationship can result in consistent, high-quality content over time.

7. Tailored Content for Local Trends

New Zealand has its own unique set of cultural nuances and trends. UGC creators who understand these nuances can tailor their content accordingly, making it more appealing to local audiences. This localised approach can significantly enhance a brand's impact in specific regions.

In essence, leveraging UGC creators allows brands in New Zealand to achieve extended reach, foster genuine connections through relatable visuals, and produce diverse types of engaging content efficiently.

Embracing Your Role as a UGC Creator in the New Zealand Context

Understanding the unique cultural nuances and preferences of the New Zealand audience is essential for effective UGC content creation. When tailoring your strategies, consider the following elements:

Local Trends and Interests

Stay updated with current trends in New Zealand, such as popular events, local slang, and cultural practices. This knowledge allows you to create relatable content that resonates with your audience.

Community Engagement

Engage with local communities on social media platforms. Join groups, participate in discussions, and show genuine interest in community activities. Building these connections helps to foster trust and authenticity in your content.

Visual Storytelling

Utilise the natural beauty of New Zealand’s landscapes in your visuals. Whether it's the stunning beaches or breathtaking mountains, showcasing these elements can enhance the appeal of your content.

Niche Selection

Identify specific niches that align with New Zealand's market demands:

  • Eco-friendly products
  • Adventure tourism
  • Local cuisine
  • Fashion

Focusing on a niche helps you establish expertise and attract brands looking for specialized content.

Cultural Sensitivity

Be mindful of cultural sensitivities and traditions unique to New Zealand. Respecting these aspects ensures your content is well-received by local audiences.

Preparing for the Fourth Industrial Revolution

As we navigate the digital landscape, it is essential for UGC creators to understand and adapt to the Fourth Industrial Revolution. This involves embracing technological advancements, such as AI and automation, to enhance your content creation process and stay ahead of the curve.

Invest time in mastering these aspects to become a sought-after UGC creator in New Zealand.

Building Your Personal Brand as an Influential UGC Creator in New Zealand

Using UGC creator marketplaces can completely change the game when it comes to finding opportunities in the New Zealand market. These databases connect you with brands who are searching for genuine content, making it much easier for you to discover potential collaborations.

Creating an Impressive Online Portfolio

Having a compelling online portfolio is crucial if you want to showcase your UGC skills effectively. Your portfolio should focus on the following key elements:

  1. Showcasing a Variety of Content Styles: Demonstrate your ability to create different types of UGC, such as product reviews, lifestyle content, or informative guides.
  2. Using High-Quality Visuals: Make sure to include high-resolution images and well-edited videos to make your content visually appealing.
  3. Highlighting Relevant Case Studies: Include examples of your past work with brands, emphasizing successful campaigns and positive outcomes.

Establishing a Strong Online Presence

Building an effective online presence goes beyond just having a portfolio. Here are some strategies to help you establish yourself as an influential UGC creator:

  1. Engaging on Social Media Platforms: Utilize platforms like Instagram and TikTok to not only showcase your work but also interact with potential clients and industry peers.
  2. Consistently Updating Your Profiles: Regularly post fresh content on your social media profiles to keep your audience engaged and demonstrate your commitment to producing high-quality UGC.

By leveraging digital marketing agencies and carefully curating your online portfolio, you position yourself as a highly sought-after UGC creator in New Zealand's thriving market.

Improving Your UGC Creation Skills with New Zealand's Unique Landscape

Using New Zealand’s beautiful landscapes can greatly enhance the authenticity of your user-generated content (UGC). The country's varied natural beauty, from pristine beaches to lush forests and rugged mountains, provides plenty of inspiration for making visually captivating content.

Finding Ideas from New Zealand's Natural Beauty

Using Video Editing Tools

Having top-notch video editing tools is a great idea if you want to create professional-level content. Here are some options:

  • Adobe Premiere Pro: Offers advanced features suitable for detailed editing, perfect for making polished videos.
  • Final Cut Pro: A great choice for Mac users, providing strong tools for smooth video production.
  • Davinci Resolve: A free option that still provides an impressive amount of editing options
  • Captions AI: An AI powered option that works very well for highlighting captions in your videos to make them more engaging.

Making the Most of Smartphone Features

Modern smartphones have powerful cameras and editing capabilities:

  • iPhone Camera: Use features like 4K video recording and built-in stabilization to ensure steady, high-quality footage.
  • Samsung Galaxy Camera: Activate its pro mode to adjust settings such as ISO, shutter speed, and white balance for flawless shots.

By using these tools with New Zealand’s natural settings, you can enhance the quality and authenticity of your UGC content, making it more attractive to brands seeking genuine engagement.

Navigating the New Zealand UGC Market: Finding Your Niche and Collaborating with Local Brands

Importance of Niche Selection

Niche selection is crucial for establishing yourself as a sought-after UGC creator in New Zealand. By focusing on a specific area, you can create highly relevant content that resonates deeply with your target audience. For instance, if you specialize in eco-friendly products, your portfolio should reflect this expertise, showcasing authentic experiences and genuine enthusiasm for sustainable living. This focused approach not only enhances your credibility but also makes it easier for brands to identify you as a perfect fit for their campaigns.

Proactively Pitching to Local Brands

Proactively pitching to local brands can significantly boost your visibility and open doors to exciting collaborations. Here's how you can effectively reach out:

  1. Identify Potential Brands: Research local brands that align with your niche.
  2. Craft a Compelling Pitch: Create personalized pitches that highlight your unique value proposition and how your content can benefit the brand.
  3. Utilize Social Media Channels: Platforms like Instagram and LinkedIn are excellent for connecting directly with brand managers and marketers. Ensure your social media profiles are professional and showcase your best work.
  4. Showcase Your Portfolio: An impressive online portfolio is vital. Use platforms like Behance or a personal website to display high-quality examples of your UGC content.

Best Practices for Reaching Out

  • Consistency: Regularly update your portfolio with new content to keep it fresh and engaging.
  • Professionalism: Maintain a professional tone in all communications.
  • Follow-Up: Don’t hesitate to follow up if you don’t receive an immediate response.

By honing in on a niche and actively reaching out to local brands, you position yourself as a valuable partner in New Zealand's dynamic UGC landscape.

Exploring Key Platforms for New Zealand UGC Creators

Navigating the digital landscape as a UGC creator involves leveraging dedicated platforms to discover brand opportunities and connect with relevant campaigns.

A popular choice in the New Zealand market, Harbour Creative connects UGC creators with brands seeking genuine content.

Using an content creation platform with a strong presence in the New Zealand market offers several benefits:

  1. Extended Reach: These platforms often have established relationships with local brands, providing immediate access to potential collaborations.
  2. Credibility: Working through reputable platforms can enhance your professional image and credibility as a UGC creator.
  3. Efficient Campaign Management: Tools provided by these platforms streamline the process of content creation, collaboration, and performance monitoring, saving time and effort.

By leveraging these key platforms, UGC creators in New Zealand can efficiently connect with brands, manage projects, and build a sustainable career in user-generated content creation.


The UGC landscape in New Zealand offers many opportunities for creators to succeed and establish sustainable careers. By approaching it correctly, you can use the power of genuine content to connect with local audiences and collaborate with brands seeking authentic relationships.

Becoming a UGC creator allows you to play a part in shaping the future of digital marketing in New Zealand. The key to standing out in this ever-changing market is to stay true to yourself and your creativity. Whether you're looking for extra income or a full-time career as a UGC creator, there is potential for significant earnings by creating content that truly resonates.

Here are some important points to remember:

  • UGC creator earnings can vary widely based on factors like niche, quality of content, and brand partnerships.
  • Exploring platforms and reaching out proactively will help you connect with brands seeking your unique perspective.

Tips for Aspiring UGC Creators

If you're aspiring to become a UGC creator in New Zealand, here are some areas you should focus on:

  1. Building a compelling portfolio: Showcase diverse styles and past work.
  2. Networking: Engage with brands and fellow creators through social media and industry events.
  3. Continuous improvement: Invest in skills and tools that enhance your content quality.

By following these steps, you can position yourself as an influential UGC creator in New Zealand's vibrant market.

FAQs (Frequently Asked Questions)

What is a UGC creator?

A UGC creator, also known as a user-generated content creator, is an individual who creates authentic content that is generated by consumers rather than brands. This type of content is often organic and showcases real-life experiences, making it relatable to the audience.

Why do you need a UGC creator?

Brands in New Zealand can benefit from leveraging UGC creators as they offer extended reach among local communities and foster genuine connections through relatable visuals. UGC creators play a crucial role in driving brand authenticity and engagement on online platforms like Instagram and TikTok.

How can I become a UGC creator?

To become a successful UGC creator in New Zealand's dynamic market, it's important to understand the local audience and cultural nuances. Additionally, building a compelling online portfolio that resonates with New Zealand brands and proactively pitching to local brands for UGC collaborations are essential steps in establishing yourself as a sought-after UGC creator.

What are the benefits of leveraging UGC creators for brands in New Zealand?

UGC creators offer unique advantages to brands targeting the New Zealand market, such as extended reach among local communities and fostering genuine connections through relatable visuals. They play a crucial role in driving brand authenticity and engagement on online platforms like Instagram and TikTok.

How can I enhance my UGC creation skills with New Zealand's unique landscape?

To enhance your UGC creation skills with New Zealand's unique landscape, it's important to gain inspiration from the natural beauty of the country for creating authentic content experiences. Additionally, investing in the right video editing tools and leveraging smartphone features that can elevate the quality of your UGC creations is essential.

What are the key platforms for New Zealand UGC creators?

New Zealand creators can leverage popular UGC creator platforms to discover brand opportunities and connect with relevant campaigns. Additionally, utilising content creator platforms with a strong presence in the New Zealand market can provide further benefits for UGC creators.

Interested to know more?

Harbour Creative is a marketplace for content creators in New Zealand. We offer a platform to connect brands and creators in an easier way than ever before. It is free to join as a content creator or business owner.

Create a free account as a business here

Create a free account as a creator here