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Did you know 98% of people visiting your website leave without making a purchase?** That’s just 2% of visitors pulling out a credit card and doing business and a massive number of potential customers disappearing into thin air! . For over 15 years, I’ve led digital strategy in my own businesses, including a couple of highly profitable 6 and 7-figure e-commerce ventures. More recently I've started to support other ecom and B2B businesses. One profit lever I keep returning to is my focus on capturing “the 98%.” . They may not be ready to buy today, but if you can nurture them until they are ready, you’ll unlock huge untapped profit in your business. . I achieve this through a combination of an attractive lead magnet to capture their attention (and email) and a well-crafted email sequence that provides value and builds credibility, ensuring you’re front of mind when they are ready to buy. I work all aspects of this process including the copywriting, visual design, split testing, setup of platforms (convertkit, klaviyo & convertbox usually but I am comfortable across a wide range of tech) . Many businesses have an email platform they are paying for already, most are not using it effectively to automate profit. . **Marketo's research found approximately 98% of website visitors are not ready to make a purchase on their first visit.

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